Lorenzo and Alessandro Boglione. The former is the Vice President of Sales for the group, while the latter is the CEO of BasicItalia, which distributes the collections of BasicNet's brands in Italy and key European markets.
The BasicNet Group is owned by BasicNet S.p.A., listed on the Italian Stock Exchange since 1999. It operates in the apparel, footwear, and accessories sectors for sports and leisure through brands such as Kappa®, Robe di Kappa®, K-Way®, Superga®, Briko®, Jesus® Jeans, Sabelt®, and Sebago®.